Introduction
Starbucks, which has branches over 50 countries, is one of the most recognized brands worldwide. It is a coffeehouse where millions of people get to talk, enjoy a cup of coffee or simply appreciate the companionship of friends and family. Recently, Starbucks has also become a familiar sight for people new to a certain city or for backpackers travelling the world.
The people behind the famous coffeehouse began as retailers of whole beans and ground coffee in the Seattle's Pike Place Market during the early 1970's. Soon, they began serving coffee and named their place "Starbucks" after the first mate from Melville's popular novel, Moby Dick. Consistent with their "sea" inspiration, their company logo depicts a twin tailed siren based from the Greek Mythology.
Business Goals
Starbucks aims to create great experiences for all their customers every time they go through the doors of the coffeehouse. Thus, aside from serving coffee made from the highest quality beans, they always make sure to come up with the new and exciting offers regularly. For instance, just recently they launched their Spring 2013 offerings which include new salad, new drinks and new sandwiches.
Customers get to experience a new flavor they call Caramel Ribbon Crunch Frappuccino which will be made available to all their branches worldwide. To go with this exciting new coffee flavor, new salads like Hearty Veggie & Brown Rice, Chicken & Greens Caesar and new sandwich flavors like the Turkey & Havarti, Ham & NY Cheddar delis were also introduced.
Starbucks Gift Cards
Starbucks gift card is an easy way to prepay all items purchased in the coffeehouse and online store. A person may buy this item for personal use or as a gift to friends and family. Customers can also choose from the many designs available. Additionally, when the gift card is registered on Starbucks official site, the recipient is eligible to earn rewards.
The more purchases made, the bigger the benefits. Lastly, the card may serve a person for several years as the gift card can be reloaded once its load amount has already been used up.
Gift Card Balance
A person who is not monitoring the purchases charged on their gift cards may inquire through three convenient methods. The first method is by making a call to the number 800-782-7282. The operator usually asks for the card number and security code which can all be found on the card.
Another way of inquiring the balance is by logging on to Starbucks website: www.starbucks.com. The site has a specific portion dedicated entirely to providing information regarding their gift cards. But before making a query, one must first create an account and sign up.
The last method of asking for the balance left in the gift card is by visiting the Starbucks coffeehouse personally.The staff could provide information about the latest status of the card. Also, customers may also reload their gift cards on the store as well.
In conclusion, Starbucks continues to be above their competitors because they are always finding innovative ideas to improve the coffee shop. Aside from adding new flavors to their menu, they also continue to work on enhancing their gift cards paying close attention to the preferences of their growing number of customers.